.At the launch of Astrid Andersen's brand new line Stel, a presentation kept outdoors on a boat dock, The Road's 2002 track "Transform the Page" was blasting away from the sound system. It was actually a star-aligned, emblematic instant, considering that the London-trained developer is starting a brand new section in her fashion trend lifestyle, this time focusing the job around herself.Andersen's a lot appreciated name menswear brand was concentrated, vivid, and also streetwise. With Stel, she clarified in a pre-show interview, "I must sit pleasantly at the center of it maybe even more this time considering that right now it's a girls's damage brand, and it is actually much more concerning me as well as my personal referrals." Stel also mirrors Andersen's advancement as an individual. After ceasing her pipe, the developer moved back home to Jutland in the North of Denmark and had 2 kids. She is actually not the individual she was back then.Shifting equipments in fashion is actually not easy to perform. Brands appear to tackle lifestyles of their personal, and also it is actually quick and easy to become pigeon-holed. Stel drop several of fashion's rules. The tag is going to present in-season, so what exists are going to be readily available for acquisition. Concurrently, seasonality is less important in the Stel equation than relevance. Collections will definitely be determined by number (01, 02, as well as 03 were actually received Copenhagen), the idea being that you may come together parts across "periods" both in your wardrobe and also on the selling floor. Andersen views no necessity for a well thought-out garment to be left even if the schedule pages flip. "The direct interpretation of stel is actually physical body," she stated, but it [recommends even more to] a foundational construct in a sort of industrial technique it [likewise describes] a set of antiques-- when you talk about a tea set, you would name it a stel. For me, that was quite a fascinating beginning aspect in terms of the idea of making both collectibles, but also one thing that is actually a new foundation." Having versions pose on scaffolding was arbitrary as it proposes several analogies. There is actually building, which relates to creating a brand-new brand, as well as the concept of help associates with her view that garments should work with you. Stel is, fundamentally, a kind of modular offering, however not one along with the angularity of something like Legos or even stacked Mu00e6rsk delivery compartments. Activity, firm, as well as permission become part of Andersen's program. "When I speak about the brand, I possess this tagline: tailoring that you may roller skate in, denim you may dance in, shirting you can take a trip in." Flexibility, pleasure, motion.